Who are Dynamic?

Our Story

How did we begin?what is our motivation to grow?


The Dynamic journey began many years ago when our founder and lead coach Adam dreamt of being a professional footballer.

It was important to him to make his family proud, particularly his Grandad whose words of wisdom stick with him to this day – “You will be the one to make it son”.

That motivated Adam to go out, train hard and ultimately climb the footballing ladder. He played and trained at various levels including Sunderland AFC, Middlesbrough, and Manchester United’s academies. That gave him exposure to the very latest developments and thinking in training techniques, and the personal discipline required to achieve peak performance in both a physical and mental health capacity too.

Upon signing terms with Sunderland AFC when he left school, Adam lived life as a professional sportsman and all that entails. The expectation, pressure, high standards, and meticulous attention to detail and preparation.

It was tough to see the lifelong dream not go exactly to plan – it’s a hard business and the margins between making it in football are very fine! After a very tough time reflecting and thinking about what could have been, Adam then had to re-purpose his whole life and career choices.

The burning desire to help others achieve their potential meant he sought out a career in lifestyle, health and fitness coaching.

The educational side was a newfound aspect that brought great enjoyment. Thriving and flourishing in the new ways of working, Adam then climbed the health ladder with some of the biggest names in the industry.

It was within these environments that Adam realised that the mass participation and ‘no pain no gain’ or ‘squat til you drop’ mentalities were not fruitful to a holistic outlook on personal wellbeing, and in some cases caused more damage than good.

Dynamic has a broader outlook and perspective that considers every aspect of personal wellbeing – healthy nutrition, mental, and physical health.

Everything doesn’t need to be 100 miles an hour or 100% to be a success, it is about balance, fun, finding what you enjoy using a holistic approach, and understanding what you need as an individual.

Our main aim is to change peoples’ perspective from the ‘no pain no gain’ approach to a dynamic stress-relieving holistic approach and we’d love to share this approach with you.

Adam is highly qualified and holds certificates at various levels of education covering the following:

  • Sport and Exercise Development
  • Exercise Physiology and Psychology
  • Human Movement and Kinesiology
  • Injury Rehabilitation and Recovery
  • Sport and Exercise Sciences
  • Nutrition for Sport Exercise Health
  • Advanced Fitness Instructing
  • Holistic Lifestyle Coaching
  • Health and Wellbeing Practitioner
  • Lower back Shoulder Hip and Knee Specialist




Exercise and physical activity supports you in making the full recovery. This is from the obstacles, setbacks or long term injuries caused by that sedentary lifestyle holding you back. Check in for a screening and we then create a long-term sustainable plan tailored to you. This is based around your current level of ability and unique personal circumstances. Building a holistic plan around your job, family life and recreational hobbies makes your targets more realistic and keeps your exercise plan sustainable. Your likes and dislikes matter to us too, as we believe it is extremely important to that you not only benefit from our methods but also enjoy your experience and journey along the way.

Our Community

Steven Parker
Managing Director

I have had long-standing knee problems following years of playing football. Working with Dynamic has helped to recover the weaknesses caused by surgery and I'm gaining full strength again. Would highly recommend working with them!

Clare Stokes

Working with Dynamic has improved my physical, mental and emotional health immensely! They have changed my whole outlook on working out and I now really look forward to our sessions. Work with them, they're great!

Dr Maged Habib
Consultant Eye Surgeon

I have worked with coaches before and have been disappointed. Working with Dynamic has changed that completely! I feel the improvement daily and they deliver excellent training sessions no matter what the circumstances. I'd highly recommend their approach.

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