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Our Community Journey

Initiatives

How Team Dynamic grew from a local coaching service into a community‑driven CIC transforming lives across Sunderland.

2019–2023

Foundations, Growth & Digital Innovation

Based at the Performance Fitness Centre, Leechmere (Sunderland), we delivered:

  • Tailored 1‑to‑1 personal coaching
  • Group mobility classes
  • Online coaching and virtual mobility sessions during the pandemic
  • A range of community events and charity initiatives, including the Colour Rush fundraiser for Roker Methodist Church

We supported a wide spectrum of people — from beginners to elite performers — including rehabilitation and mobility coaching for Ben Stokes, England Cricket Captain, and numerous local runners and cyclists completing events like the Great North Run.

During this time, we began a meaningful partnership with Sunderland College (Bede Campus), delivering:

  • Masterclasses
  • Workshops
  • Hands‑on industry experience
  • A dedicated online fitness portal for learners and clients

This period shaped our identity and values: inclusive, accessible, educational, and community‑driven.

2023–2024

Expansion, New Coaches & Increased Community Access

We relocated to Everyone Active Silksworth to meet growing demand, continuing:

  • 1‑to‑1 coaching
  • Community events
  • Mobility and wellbeing initiatives

We expanded delivery through local church sessions and community running groups, offering affordable and accessible support.

This year marked a breakthrough in our employment pathway:

  • We hired two Sunderland College learners — Mia (18) and John (50) — showing our commitment to intergenerational coaching opportunities.

Our partnership with the college grew stronger as we continued providing placements, mentoring, and real‑world coaching environments.

2024–2025

Rehabilitation, Social Connection & Embedding Into Education

We transitioned fully into community‑based delivery, providing:

  • 1‑to‑1 sessions in local community spaces
  • Sport England–funded Over 50’s programmes, supporting adults experiencing mobility challenges, chronic pain, and isolation
  • A new Community Walking Group, improving social wellbeing and reducing loneliness

These efforts helped bring the community centre back to life — with increasing attendance at social mornings and group activities.

Our work with Sunderland College deepened:

  • We were invited to be based on‑site
  • Delivered 1‑to‑1 support, group classes, and movement workshops
  • Re‑opened and staffed the college gym
  • Provided inductions, guidance, and extended access to staff and students
  • Taught classroom sessions on mobility, rehabilitation, and inclusive coaching

This period reinforced our reputation as a trusted partner in both community health and education.

2025–2026

Becoming a CIC, Strengthening Partnerships & Expanding Our Reach

Team Dynamic officially became a Community Interest Company (CIC) — solidifying our social mission.

We expanded support further by offering:

  • Home‑based 1‑to‑1 and small‑group coaching for individuals facing barriers such as chronic illness, mobility limitations, long work hours, or anxiety
  • Continued delivery of Sport England Over 50’s classes, with:
    • 20–25 regular participants
    • 100% continuation after funding
    • Significant improvements in physical, mental, emotional, social and occupational wellbeing
    • Several individuals experiencing full recovery from long‑term conditions

Our successes led to new and ongoing partnerships, including:

  • Sunderland Voluntary Sector Alliance (SVSA)
  • Sunderland BIC (Business & Innovation Centre)
  • Local community centres across the city
  • Sunderland College (ongoing collaboration)
  • Sunderland City Council (currently in negotiation)

We have submitted multiple funding applications to extend free and low‑cost programmes across Sunderland — with the goal of delivering classes and workshops in any venue that needs us, keeping barriers low and access high.

This is where we stand today: growing, serving, and dedicated to supporting as many people as possible.

Our Journey Continues

From local coaching…
to community transformation…
to a fully established CIC improving lives across Sunderland.

Team Dynamic will continue delivering inclusive, accessible, holistic movement support — wherever it’s needed most.

Your Stories

Ben Stokes
England Cricket Captain

"I had many PT sessions with Dynamic based on what is required of me as a professional cricketer. Not only did they bring their own experience as a coaches to my training, but also worked with my strength and conditioning coaches and implemented their requests too. Their open-mindedness to our time working together was fantastic and made the training beneficial from a physical point of view and was also fun. They are excellent to work with and I could not speak more highly of them as a organisation and as a people."

Alan Moon
Driving Instructor

"Dynamic Coaches are fantastic trainers. The sessions are fun and engaging but challenging and rewarding. They go above and beyond for your workouts and gets the maximum out of you. Your fitness and wellbeing is their passion and this comes across during the workouts. They are very knowledgeable about their craft and can get you to where you need to be. The most important thing is how approachable they are. I'm glad and proud to call them friends. Thanks for all your help guys, I would recommend you to anyone."

Adam Anderson
IT Consultant

"I would highly recommend Dynamic. I spent some time with them during my preparations for the Great North Run. At the time, I'd overdone it in certain training areas and was carrying an injury. They were able to take this into account and devise a plan that both aided recovery and strengthened other areas at the same time. They have a professional, yet friendly approach, and their expertise is second to none. We began with an initial consultation where they put a lot of effort into really understanding my individual circumstances. He then helped me work through a series of tailor-made workouts focussing on strengthening my core muscles, using very specific exercises to avoid my injured hip adductor. Each session was slightly different, and they challenged me in the right ways to improve my fitness. I arrived at the start line feeling strong and managed a personal best! Lastly, I really enjoyed each session! Working with Dynamic was an absolute pleasure."

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