How Team Dynamic grew from a local coaching service into a community‑driven CIC transforming lives across Sunderland.
2019–2023
Foundations, Growth & Digital Innovation
Based at the Performance Fitness Centre, Leechmere (Sunderland), we delivered:
- Tailored 1‑to‑1 personal coaching
- Group mobility classes
- Online coaching and virtual mobility sessions during the pandemic
- A range of community events and charity initiatives, including the Colour Rush fundraiser for Roker Methodist Church
We supported a wide spectrum of people — from beginners to elite performers — including rehabilitation and mobility coaching for Ben Stokes, England Cricket Captain, and numerous local runners and cyclists completing events like the Great North Run.
During this time, we began a meaningful partnership with Sunderland College (Bede Campus), delivering:
- Masterclasses
- Workshops
- Hands‑on industry experience
- A dedicated online fitness portal for learners and clients
This period shaped our identity and values: inclusive, accessible, educational, and community‑driven.
2023–2024
Expansion, New Coaches & Increased Community Access
We relocated to Everyone Active Silksworth to meet growing demand, continuing:
- 1‑to‑1 coaching
- Community events
- Mobility and wellbeing initiatives
We expanded delivery through local church sessions and community running groups, offering affordable and accessible support.
This year marked a breakthrough in our employment pathway:
- We hired two Sunderland College learners — Mia (18) and John (50) — showing our commitment to intergenerational coaching opportunities.
Our partnership with the college grew stronger as we continued providing placements, mentoring, and real‑world coaching environments.
2024–2025
Rehabilitation, Social Connection & Embedding Into Education
We transitioned fully into community‑based delivery, providing:
- 1‑to‑1 sessions in local community spaces
- Sport England–funded Over 50’s programmes, supporting adults experiencing mobility challenges, chronic pain, and isolation
- A new Community Walking Group, improving social wellbeing and reducing loneliness
These efforts helped bring the community centre back to life — with increasing attendance at social mornings and group activities.
Our work with Sunderland College deepened:
- We were invited to be based on‑site
- Delivered 1‑to‑1 support, group classes, and movement workshops
- Re‑opened and staffed the college gym
- Provided inductions, guidance, and extended access to staff and students
- Taught classroom sessions on mobility, rehabilitation, and inclusive coaching
This period reinforced our reputation as a trusted partner in both community health and education.
2025–2026
Becoming a CIC, Strengthening Partnerships & Expanding Our Reach
Team Dynamic officially became a Community Interest Company (CIC) — solidifying our social mission.
We expanded support further by offering:
- Home‑based 1‑to‑1 and small‑group coaching for individuals facing barriers such as chronic illness, mobility limitations, long work hours, or anxiety
- Continued delivery of Sport England Over 50’s classes, with:
- 20–25 regular participants
- 100% continuation after funding
- Significant improvements in physical, mental, emotional, social and occupational wellbeing
- Several individuals experiencing full recovery from long‑term conditions
Our successes led to new and ongoing partnerships, including:
- Sunderland Voluntary Sector Alliance (SVSA)
- Sunderland BIC (Business & Innovation Centre)
- Local community centres across the city
- Sunderland College (ongoing collaboration)
- Sunderland City Council (currently in negotiation)
We have submitted multiple funding applications to extend free and low‑cost programmes across Sunderland — with the goal of delivering classes and workshops in any venue that needs us, keeping barriers low and access high.
This is where we stand today: growing, serving, and dedicated to supporting as many people as possible.
Our Journey Continues
From local coaching…
to community transformation…
to a fully established CIC improving lives across Sunderland.
Team Dynamic will continue delivering inclusive, accessible, holistic movement support — wherever it’s needed most.